Start with the workflow, not the feature list

Feature lists are easy to collect and difficult to prioritize. A workflow gives a team a more useful starting point: what someone is trying to do, what gets in the way, and what a better outcome looks like.

Map the steps people take today, including handoffs and workarounds. Then identify the smallest change that can make one meaningful part of that journey easier to complete.

This approach keeps early product decisions connected to observable needs. It also gives design and engineering a shared problem to solve before implementation begins.